My January 2016 Google Adsense income fell
If you are anything like me, you are working your tail off to ensure you have relevant, original, and good content on your websites. What does it mean when all of a sudden your income from Google Adsense fall? What does it mean when it falls in January after a fairly good December.
I decided to scour the internet and search engine to find out exactly what was going on. Why did my Google Adsense revenue fall so much? Why did my RPM tank? Why did my CTR go fall?
Here are my numbers for January 2016 so far.
My December 2015 wasn’t my most stellar month but it was much better.
Here is a relevant message directly from the Google Adsense team itself,
This is a question we receive each year in January. Advertising budgets companies spend on AdSense has a strong negative trend between December and January which is purely seasonal and has something to do with the holiday season in many parts of the world. This is when advertisers spend the most. Often, site visitors are also more interested in ads when they are e.g. looking for holiday gifts. Both trends together result in a sharp drop in RPM (lower CPC, lower CTR) in January.
As such, I certainly share your desire to keep the same level of earnings as December comes to an end, but it is the norm to have much lower earnings in January, and there is more or less nothing in particular you or us can do about it. Sorry about that.
Best of luck with AdSense!
January 2016 has been one of the lowest months I have ever had since forming my media company. After looking over my records I noticed that there has always been a dip in January. This January 2016 dip seems much more profound.
It is likely that the widespread use of ad blockers is starting to take a toll. Inasmuch as one has great content, seasonality and ad blockers is something we will have to be concerned about for some time to come.